Course Overview
The Digital Marketing & SEO with AI course is a comprehensive job-oriented program designed to help students, entrepreneurs, freelancers, and professionals master modern digital marketing using the latest AI tools. The course combines practical training, live projects, and industry-standard techniques to build successful online marketing campaigns. Modern curricula increasingly combine SEO, paid advertising, analytics, and AI-powered content creation and automation.
Course Duration
Duration: 3 Months
Practical Sessions: 100%
Certification: Course Completion Certificate
Course Syllabus
Module 1: Introduction to Digital Marketing
- Digital Marketing Fundamentals
- Online Business Models
- Digital Marketing Channels
- Customer Journey & Sales Funnel
Module 2: Website Planning & Development
- Domain & Hosting
WordPress Website Creation
- Domain & Hosting
- WordPress Website Creation
- Landing Page Design
- Website Speed Optimization
- Basic HTML & CSS
Module 3: Search Engine Optimization (SEO)
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Google Search Console
- Google Business Profile
- Link Building
- SEO Audit
- AI-assisted SEO workflows
Module 4: AI for Digital Marketing
- Introduction to AI in Marketing
- Prompt Engineering
- AI Content Creation
- AI Image Generation
- AI Video Creation
- AI Presentation Tools
- AI Automation
- AI Chatbots
- AI Email Writing
- AI Marketing Strategies
Module 5: Content Marketing
- Content Strategy
- Blog Writing
- Copywriting
- Content Calendar
- AI Content Optimization
Module 6: Social Media Marketing (SMM)
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- YouTube Marketing
- X (Twitter) Marketing
- Pinterest Marketing
- Organic Growth Strategies
Module 7: Meta Ads
Facebook Ads Manager
Instagram Ads
Audience Targeting
Campaign Setup
Pixel Installation
Lead Generation Campaigns
Remarketing
Module 8: Google Ads (PPC)
- Search Ads
- Display Ads
- Video Ads
- Performance Max Campaigns
- Keyword Planner
- Conversion Tracking
Module 9: Email & WhatsApp Marketing
- Email Campaign Creation
- Automation
- Newsletter Design
- WhatsApp Business Marketing
Module 10: Google Analytics (GA4)
- Website Analytics
- User Behaviour Analysis
- Traffic Sources
- Conversion Tracking
- Report Generation
Module 11: Canva & Graphic Design
- Social Media Post Design
- Banner Design
- AI Design Tools
- Brand Identity
Module 13: Affiliate Marketing
- Affiliate Programs
- Product Promotion
- Commission Models
Module 14: Freelancing & Personal Branding
- Fiverr Profile Setup
- Upwork Profile Setup
- LinkedIn Optimization
- Client Acquisition
- Proposal Writing
Module 15: AI Marketing Tools
- ChatGPT
- Google Gemini
- Canva AI
- Microsoft Copilot
- Perplexity AI
- Claude AI
- Gamma AI
- InVideo AI
- Leonardo AI
- CapCut AI
Practical Projects
- Business Website Development
- SEO Audit Project
- Google Ads Campaign
- Meta Ads Campaign
- Social Media Content Calendar
- AI Content Creation Project
- Email Marketing Campaign
- Google Analytics Report
- Live Client Project
Career Opportunities
After completing this course, students can work as:
- Digital Marketing Executive
- SEO Executive
- SEO Analyst
- Social Media Manager
- Google Ads Specialist
- Meta Ads Expert
- Content Marketing Executive
- Performance Marketer
- AI Marketing Specialist
- Freelance Digital Marketer
- Digital Marketing Consultant
Course Highlights
✅ 100% Practical Training
✅ Latest AI Tools Included
✅ Live Projects & Assignments
✅ Website Development
✅ Google Ads & Meta Ads
✅ SEO from Basic to Advanced
✅ AI-Based Content Creation
✅ Resume Building & Interview Preparation
✅ Freelancing Guidance
✅ Internship Support
✅ Certificate on Course Completion
Who Can Join?
- Students
- Job Seekers
- Business Owners
- Entrepreneurs
- Working Professionals
- Freelancers
- Housewives
- Anyone interested in Digital Marketing
This curriculum reflects current industry practice by combining traditional digital marketing skills with AI-powered content creation, SEO, automation, analytics, and advertising tools.
